Business Decision Making

Strategic planning of e-learning implementation includes decision making about the most suitable form of implementing e-learning on different levels in an institution. Decision making about e-learning implementation has been covered as consisting of four phases: (1) intelligence, (2) design, (3) choice and (4) implementation. During the Intelligence phase we have precisely identified our central decision problem and have conducted situation analysis. In the Design phase we have developed alternatives and established criteria and subcriteria. The questionnaire about the importance of the advantages and goals of e-learning implementation and about criteria and subcriteria significant for decision making was created. Essential for the survey was use of Croatian e-learning experts that are familiar with higher education (HE) environment. Further, we connected these findings with the results of the factor analysis which was performed on the survey. The results of the factor analysis have served as input in the multicriteria decision model (AHP) that we have developed in the Choice phase. In the implementation phase we have solved the problem of prioritisation of e-learning options with the help of multi-criteria modelling in the process of group decision making.

In this article, firstly we will present and analyze the results of the survey. Secondly, the outputs of factor analysis will be stated and compared with the model used in the questionnaire. Finally, the structure of AHP model will be given and the results of the quantitative evaluation of the model will be presented.